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Groundhog Day is a tradition celebrated mostly in the US and Canada, yearly on Feb. 2nd, in which if a groundhog sees its shadow, winter will persist, and if the groundhog doesn’t, then [...]

In the U.S., trademark rights are built through use, not by registration.  If you don’t register your mark, you will have common law trademark rights.  So why go through the time and [...]

When planning to register a trademark, you must choose which trademark classes to use for your goods and/or services. If you have questions about what trademark classes you should be considering, [...]

You can register a trademark on a geographical location.  And there can be good reasons for choosing a place name as part of your trademark: it may suggest a quality associated with that place, [...]

Today, Star Wars fans rejoice as we greet each other with a cheery “May the Fourth be with you!”  In case you’ve never heard of this, or seen social media light up with it every [...]

To apply for a Federal trademark registration, you must either have used the mark in commerce, or intend to use the mark in commerce.  How do you know what is a “use in commerce”, and [...]

In the U.S., trademark rights accrue through use of the mark in commerce – click here for for my post on what trademarks and servicemarks are. Why register a mark? There are many trademark [...]

In the U.S., trademark rights accrue through use of the mark in commerce. But what is a trademark, or a servicemark? How are marks evaluated? What is a mark? A trademark identifies the source of [...]